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Update: Toyota Will Sell RAV-4 EV to the General Public

Wednesday, July 20, 2011

Toyota has just issued a statement disputing a recent report from Reuters by saying that the upcoming all-electric RAV-4 will be available for sale to the general public as well.
The Reuters story, which CarsandTec also reported on, said that the RAV-4 EV would only be sold to fleet customers and car sharing programs, citing Geri Yoza, the National Business Planning Manager of Advanced Vehicle Marketing, as the source.

Here’s Toyota’s official statement:

“Recent reports have incorrectly stated that the 2012 RAV4 EV will only be marketed to fleet and car sharing programs. We’d like to set the record straight. The 2012 RAV4 EV will definitely be sold to the general public. We anticipate robust public interest in the RAV4 EV and are keen to inform consumers that their future vehicle options include a battery electric Toyota

The Japanese company added that unlike the RAV-4 EV, the upcoming pure-electric version of the Scion iQ, will be marketed to fleet and car sharing programs only.


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