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Ford to Launch Pure-Electric Focus in New York and California

Monday, August 15, 2011

On Monday, a rumor spread over the web saying that Ford has delayed the launch of the 2012 Focus Electric in 17 of the initial 19 markets, and that the company would offer a limited number of vehicles only in California and New York by the end of the year, with the remaining markets to follow in spring of 2012.
This email from David Finnegan, Ford's electrified vehicles marketing manager, was posted on the myfocuselectric.com forum:
"For the first few months of production, we will be concentrating on California and New York. Our dealers in those areas will be the first to have their retail orders scheduled and receive the Focus Electric. We will be rolling out to the remainder of our initial markets starting in Spring 2012, including Raleigh/Durham."
On Monday Ford issued the following statement, saying that there is no delay and that the launch in California and New York first was part of the company's plan:
“Ford remains on schedule to deliver the initial Focus Electrics by the end of the year. As previously communicated to dealers, the first few months of Focus Electric production will be concentrated on delivering vehicles to California and New York. We will be rolling out to the remainder of the initial Focus Electric markets starting with production ramp up in spring 2012”.
The remaining market where the Focus EV will go on sale next Spring include: Atlanta, Austin, Boston, Chicago, Denver, Detroit, Houston, Los Angeles, New York, Orlando, Phoenix, Portland, Raleigh-Durham, Richmond, San Diego, San Francisco, Seattle, Tucson and Washington, D.C.


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